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When Customer Journey Maps Come Alive: Stories from the Trenches
Mari kita menyelam lebih dalam ke dalam contoh-contoh Customer Journey Map untuk memahami bagaimana cara menerapkan dalam berbagai skenario bisnis dan…
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Product Discovery: Confessions of a Reformed Feature Addict
Ketika saya pertama kali diminta untuk lead product development, confidence level saya was through the roof.
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The Crab Basket Chronicles: Why I Used to Be That Person
Ketika teman saya dapat promosi tahun lalu, reaksi pertama saya bukanlah "Congratulations!" Nggak.
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How to Define Target Market?
Ketika saya launching produk pertama saya, I made the classic rookie mistake: I thought everyone would love it.
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How to Create Customer Journey Map
Ketika saya pertama kali diminta untuk membuat Customer Journey Map, reaction saya adalah: "Easy!
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What is Customer Journey Map?
Waktu pertama kali gue denger istilah "Customer Journey Map" di meeting, gue manggut-manggut aja kayak udah ngerti banget.
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How to Create User Persona?
Gue pernah bikin user persona yang cantik banget.
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What is User Persona?
Dulu waktu gue bikin product, tim gue bilang: "Target audience kita millennials urban yang tech-savvy dengan income menengah ke atas."
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Black Swan
Februari 2020.
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Arief Gusti
Arief Gusti
I write about productivity, product management and story.
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